The ae'lkemi focus is on unique prints and organic textile processes that represent femininity. The brand's diversity and wide range of interest's scope reflects a constant need to contrast many ideas, therefore the forms that take place are a direct result from the conceptual idea through to the individually finished garment.

The ae'lkemi focus remains developing and maintaining the design integrity of each piece whilst extending the flexibility of the collection to appeal to a wider audience.

The garments are recognized for their signature raw edge elegance, the emphasis on femininity in the different collections is one motif consistent to all. Previous collections which have graced the catwalks in New York City, London and that of Australian, Milan and Berlin Fashion weeks and have covered themes as elaborate as the Spanish Armada period of the 1500's to the 70's French Riviera, and always feature the distinctive hand finishing ae'lkemi is known for.